Strategic direction

Strategic direction
Huhtamäki Oyj focuses on packaging operations where it has a competitive advantage, good market positions and which create value for the company and its customers.

Huhtamaki has a good position in smooth and rough molded fiber products, release films, flexible packaging, foodservice paper cups and other products based on paper forming technology.

In these operations Huhtamaki has strong know how, technology platforms and business concepts that allow continued competitive advantage.

Mission

We create value for our stakeholders through efficient and innovative packaging solutions that bring convenience and safety to consumers’ everyday life.

Values

Our shared values build an important basis for our success and we do our utmost to live by them every day.

• We treat our world with respect. We care about each other, the environment and the community. We welcome diversity and recognize it as a source of innovation, as well as encourage people to speak up, question and develop new ideas.
• We know our business and are committed to understanding our customers and consumers. We value integrity and open communication. We learn from everything we do.
• We deliver on our promises, trust and empower individuals and thrive on our entrepreneurial spirit. We like to get it done.