Huhtamaki single-use coffee cup makes a perfect digitalized media
Espoo, Finland (January 3, 2017) — Huhtamaki has produced the Monaco Cup, a single-use paper cup featuring a label with a unique QR code that is now for sale at St1 Oy owned Shell service stations, restaurants and cafes in Finland.
The new digitalized content and marketing platform makes single-use paper cup a perfect media tool for smart device centered promotional campaigns. Unique and dynamic QR codes are hidden under heat-sensitive printing and controlled with special digital data and content management software. This project marks the first time that a high number of our single-use coffee cups have been turned into truly smart packaging.
Additionally, the use of heat-sensitive printing provides a secure and eye-catching communication tool. Thermosensitive printing keeps the code invisible until usage, safeguarding the promotional content for customers until purchase. When a hot drink is poured into the Monaco Cup, the heat activates the thermochromic printing on the label, revealing the unique code. By scanning the code with a mobile device, customer is eligible to win prizes ranging from a free coffee to the grand prize of a trip for four to Monte Carlo to see the Monaco Formula 1 Grand Prix. The smart code management software makes sure that each code can only be used once and dynamically changes the digital content after usage.
Finnish creative agency Mediakolmio developed the Monaco Cup advertising campaign and design. The cups arrived in Shell stores just before the New Year and the campaign will continue for a period of approximately three months.
About Huhtamäki Oyj
Huhtamaki is a global specialist in packaging for food and drink. With our network of 74 manufacturing units and additional 23 sales only offices in altogether 34 countries, we're well placed to support our customers' growth wherever they operate. Mastering three distinctive packaging technologies, approximately 17,000 employees develop and make packaging that helps great products reach more people, more easily. In 2015 our net sales totaled EUR 2.7 billion. The Group has its head office in Espoo, Finland and the parent company Huhtamäki Oyj is listed on Nasdaq Helsinki Ltd. Additional information is available at www.huhtamaki.com.
St1 is a Nordic energy group whose vision is to be the leading producer and seller of CO2-aware energy. The company researches and develops economically viable, environmentally sustainable energy solutions. St1 consists of two sister groups: St1 Nordic focuses on fuels marketing activities in Finland, Sweden and Norway and on renewable energy solutions such as waste-based advanced ethanol fuels and industrial wind power. Company has 1450 St1 and Shell branded retail stations in Finland, Sweden and Norway. The sister group St1 Group focuses on oil refining. Headquartered in Helsinki, the company employs currently 700 people in Finland, Sweden and Norway. Find out more about ST1 Group at www.st1.eu.
For more information, please contact:
Commercialization Director, Foodservice EAO
+358 (0) 50 577 4255