Never stop improving
Did you know that it takes less than three seconds for an average consumer to make an impulsive decision and pick up a product from a supermarket shelf? A product is chosen primarily on the basis of face value i.e. packaging. The look and feel apart from functionality of the packaging is one of the crucial deciding factors of the consumer's decision. Consumer goods aim to create a better impression through opening and portioning concepts which are related to improving convenience.
In the 1980s, Huhtamaki developed the Ritter Sport snap-open 'KnickPack' which became a huge market success. In the 90s, we came up with Stock Cube Packaging made of OPP mono-film. Recently, our resealable flow pack contributed to the market success of Milka's famous chocolate bars. In addition to that, we have also successfully launched the Holographic Tube laminate and the economical and ecological A- Aluminium Barrier Laminate. It's not surprising that every third plastic tube in the world today is manufactured by Huhtamaki.
Our development team works closely with customers and equipment suppliers to develop new ideas and turn them into feasible market propositions. Our market propositions create packaging which not only delivers value but also achieves the target of delivering customer satisfaction.
Cutting edge technology and expertise under one roof
The Flexible Packaging segment today offers one of the widest range of flexible packaging and labelling options from its global manufacturing locations. Global Centres of Excellence in Germany, India and Thailand have been established to:
- Support teams in inducting new technologies
- Assist in developing innovative offerings in existing technologies
- Work with global and local suppliers of raw material and machinery
These Global Centers of Excellence are equipped with state-of-art equipment’s and resources to provide assistance to carry out shelf life studies for an extensive range of products