Huhtamaki launches blueloop - Next generation flexible packaging for circularity

Huhtamaki launches blueloop - Next generation flexible packaging for circularity

The way packaging is designed has a major impact on its recyclability. In our commitment to sustainability, we are proud to launch Huhtamaki blueloop. A platform that answers the need for sustainable packaging solutions.

Huhtamaki blueloop solutions offer innovative recyclable structures to pack coffee, snacks, dry food, personal care and other fast-moving consumer products. The range also includes paper-based solutions to replace plastic packaging.

Packaging is transforming from linear one-time use to a circular model where materials are collected, recycled and reused. This movement is driven by consumer desire and behaviour for more sustainable solutions, changes in legislation and companies working to create more sustainable ways to manufacture and package the goods.

The blueloop platform helps close the loop by bringing recyclable packaging materials to the market. These solutions are built with mono-material structures made of standard materials that are widely recycled and will have an economically viable use after collection.

We also encourage food packers and brand owners to make recycling and pack material information much more visible on the pack. It will not only help consumers to recycle the packaging but will also build brand image and help differentiate.

For more information visit www.huhtamaki.com/blueloop