Huhtamaki PPL loops India’s top brands into sustainable thinking

Huhtamaki PPL Loops India’s Top Brands into Sustainable Thinking

The Confederation of Indian Industries (CII) recently organized the National Packaging Conference in Bengaluru on 27th- 28th June evoking fresh dialogue on the influences of packaging on businesses that utilize them.

Themed “Packaging – Redefining the Business,” it brought together representatives from across a spectrum of industries to discuss current affairs related to sustainability, supply-chain & sourcing optimisation, technology, automation as well as impacts of current trends and innovations on businesses.

Our Huhtamaki PPL colleagues were on the guest speaking panel that discussed “Sustainability in Packaging” and “How Packaging Drives Volumes in Retail”. We shared our ambition for realizing a circular packaging ecosystem that supports partners in doing business more responsibly through Huhtamaki blueloop, & encouraged delegates to look at digital printing as an opportunity that offers personalized packages and quick time to market. We showcased the first of Huhtamaki blueloop samples along with our digital technology, further building interest in our solutions while wrapping up delegate’ queries.

The conference hall seated delegates from Amazon India, Hindustan Coco-Cola Beverages, Britannia, ITC, Sun Pharma, Mondelez, Hindustan Unilever, Tata Global Beverages, Reckitt Benckiser, Asian Paints and Volvo India to name a few; drawing attention to Indian packaging industry showing growth potential on the back of flourishing segments such as food, beverages, health, beauty, and pharmaceuticals. This growth, however, would warrant the need for responsible practices in not just package manufacturing but also waste-management.

Overall, the conference offered positive feedback on how we’re helping partners in the context of an evolving industry landscape. Going forward e-commerce, stricter industry legislations, higher disposable incomes, changing consumer preferences and a growing sense of responsibility among businesses and consumers are expected to stir the next wave of packaging innovations in India.