Huhtamaki New Brand Identity






Huhtamaki Group has unveiled a new logo as part of the new brand identity.  The brand refresh  aims to simplify and modernize the brand with a  fresh and dynamic look and feel as well as support our business strategy, marketing & communications, products, services, processes and our people.

The new logo itself has been designed to provide clarity and help with its pronunciation whilst celebrating our distinctively international name.

As part of the new brand identity, Huhtamaki Group have launched the new Group website reflecting the new brand identity.

The new website has been designed with user experience in mind after many surveys and user interviews conducted as part of the website development. The website is responsive and intuitive, and easier to navigate. The site's user interface is also now adapted for mobile and tablet applications.

 The site now better serves the user. From those who are interested in Huhtamaki's products or the company generally as well as job seekers and investors. The Investors pages offer for example more information about dividends, acquisitions and divestments. The Careers pages have more information about working for Huhtamaki, along with employee testimonial videos and the Huhtamaki business area websites focus on presenting Huhtamaki's product ranges.

Over the coming months, the new brand will be rolled out across all business area websites by region. The changes will also occur in all of our products and packaging, and marketing collateral.

For further information visit