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Discover Huhtamaki AdtoneTM cup

Huhtamaki AdtoneTM is our smartest cup yet. We made the cup interactive with a heat sensitive label and a Quick Response (QR) code that links it to digital content.

Huhtamaki AdtoneTM cup is highly effective advertising media. Consumers interact with a coffee cup for several minutes at a time and pay attention on what is printed on it. There are only few other communication channels that come even close.

How it works? A thermo sensible ink hides a QR code or the promotional code until the use of the cup, the drinks purchased by the consumer. When the cup is filling with the hot drink, the ink on the label is activated by the heat. So the unique QR code appears. When the consumer scans the code with his mobile, he will access to the promotional web site and access to the associated digital content.

High click-through rates (CTR) have been achieved ranging from 14 % to over 30 % in actual campaigns with the Huhtamaki AdtoneTM cup.

The new AdtoneTM cup gives consumers something they actually want, through something they use every day, delivering your message in a unique and memorable way.

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