Recent innovation: Huhtamaki Adtone™ cup
Huhtamaki AdtoneTM is our smartest cup yet. We made the cup interactive with a heat sensitive label and a Quick Response (QR) code that links it to digital content.
Huhtamaki AdtoneTM cup is highly effective advertising media. Consumers interact with a coffee cup for several minutes at a time and pay attention on what is printed on it. There are only few other communication channels that come even close.
High click-through rates (CTR) have been achieved ranging from 14 % to over 30 % in actual campaigns with the Huhtamaki AdtoneTM cup.
The new Adtone cup gives consumers something they actually want, through something they use every day, delivering your message in a unique and memorable way.